National Marketing


EPN plays an integral role within the NACHA Marketing Management Group (MMG), which is comprised of leaders from various industry institutions. Vision: To create comfort with, and acceptance of, ACH payments by all consumers such that consumers are highly likely to make ACH their payment method of choice or accept ACH as a payment method.

2008 Marketing Channels: Advertising, Education, Research, Public Relations and General Communications. MMG has been successfully executing industry-wide advertising with its “Slice of Life” marketing campaign, which depicts people of different backgrounds and lifestyles, all of who can relate to one premise – Making their lives simple, safe and smart through Direct Deposit and Direct Payment. A new target audience was introduced last year and will continue to play a role throughout 2008- small businesses, highlighting the benefits of Direct Deposit.

May 2007 Advertising Radio: Five national networks and two satellite networks Print: Real Simple, Newsweek, & Money Magazines Check back soon for 2008 advertising! September 2006 Advertising Radio: Five national networks and two satellite networks Print: Real Simple, Travel, and various small business publications.


Reaching out to the Hispanic Community Click on the links to hear samples of the Direct Deposit/Direct Payment ads in English and Spanish. Other ads include a woman poolside and a man playing with children in backyard.
Radio Advertisements in English:	Gone Fishing!	Lunch Break
Radio Advertisements in Spanish:	Pescando!	Recreo


Electronic Payments Website www.electronicpayments.org is a new, interactive web site that educates consumers about the benefits of using electronic payments. It contains information on Direct Deposit, Direct Payment and check conversion. The site has dedicated sections for consumers, businesses and financial institutions. It is a one-stop location for all ACH payment information.

National PR Activities Click here to view the 2006 “Financial Preparedness” Video News Release.


May: Direct Deposit / Direct Payment Month May is national Direct Deposit/Direct Payment month, and is an ideal time to reach out to your companies with a promotional campaign to increase the services you are providing them.

How your organization can participate in the national advertising campaign? Use the various collateral resources that are available to complement your marketing and education programs with your corporate clients and their customers. Through your efforts and the initiatives that EPN pursues regionally, we can work together to support the objectives of the national program. For more information, contact Laurie Appelbaum at 312-935-9634 or laurie.appelbaum@epaynetwork.com.