National Marketing

The Clearing House Payments Association plays an integral role within the NACHA Marketing Management Group (MMG), which is comprised of leaders from various industry institutions.

Vision: To create comfort with, and acceptance of, ACH payments by all consumers such that consumers are highly likely to make ACH their payment method of choice or accept ACH as a payment method.

America Saves is a nationwide campaign in which a broad coalition of nonprofit, corporate, and government groups helps individuals and families save and build wealth. Through information, advice, and encouragement, we assist those who wish to pay down debt, build an emergency fund, save for a home, save for an education, or save for retirement.

www.americasaves.com

www.nacha.org

NACHA supports the growth of the ACH Network by managing its development, administration, and governance. The ACH Network facilitates global commerce by serving as a safe, efficient, ubiquitous, and high-quality electronic payment system. More than 15,000 depository financial institutions originated and received 18.2 billion ACH payments in 2008. NACHA represents nearly 11,000 financial institutions through 18 regional payments associations and direct membership. Through its industry councils and forums, NACHA brings together payments system stakeholder organizations to encourage the efficient utilization of the ACH Network and develop new ways to use the Network to benefit its diverse set of participants.

Electronicpayments.org is an interactive web site that educates consumers about the benefits of using electronic payments. It contains information on Direct Deposit, Direct Payment and check conversion.

The site has dedicated sections for consumers, businesses and financial institutions. It is a one-stop location for all ACH payment information.

www.electronicpayments.org

www.payitgreen.org

PayItGreen is a coalition led by NACHA — The Electronic Payments Association — whose members are committed to educating consumers and businesses about the positive environmental impacts of choosing electronic payments, bills, and statements over paper. By choosing electronic payments, the amount of paper in circulation can be significantly reduced — with a corresponding benefit to the environment.

How your organization can participate in the national advertising campaign?
Use the various collateral resources that are available to complement your marketing and education programs with your corporate clients and their customers. Through your efforts and the initiatives that The Clearing House Payments Association pursues regionally, we can work together to support the objectives of the national program.

For more information, contact Laurie Appelbaum at 212-613-9855 or laurie.appelbaum@theclearinghouse.org