EPN’s Marketing Services

Leading Business-to-Consumer Electronic Payment Initiatives

	EPN plays a major role in NACHA’s Annual National Direct Deposit / Direct Payment marketing campaign… developing long-term marketing strategies to promote electronic payments and build market awareness among consumers – the ultimate end users of ACH payments. By partially funding this initiative, EPN uses various media avenues- education, advertising, research, web, public relations - to create comfort with and acceptance of ACH payments by all consumers. See our National Marketing Initiatives. EPN’s Regional Consumer Plan utilized marketing strategies and activities related to the NACHA National Marketing Campaign. The marketing programs and tactics used in this marketing campaign are robust enough that any interested organization can build on all or parts of each to reach out to their respective consumer audience in a professional and cost-effective manner. Utilizing this cooperative advertising program allowed EPN to use the advertising in its specific target market(s), thus saving considerable development time and resources. See our Regional Marketing Initiatives.